WE BUILT THIS CITY

Revolutionising London souvenirs and supporting the city’s most exciting creatives.

In 2014, We Built This City launched its mission to revolutionise the London souvenir and at the same time offer creatives a much needed central London home to showcase and sell their work to local and international audiences.

The mission

From the city’s icons and landmark buildings to local quirks and eccentricities, our London-inspired art, gifts and souvenirs were curated from over 250 local creatives who brought their fresh and diverse story of the city to the store.

Supporting local creativity

Over 6 years, we invited 3.5m locals and international visitors through our doors, championed over 600 London creatives and sold over 500,000 artist-designed goods that have made their way into homes all over the world.

Making a difference

Iconic storefronts

15 unique artist storefront murals with accompanying branded merchandise
Immersive experiences

Over 50 live art events and artist pop-ups hosted in and outside store
Satellite pop-ups

From Camden and Westfield to Battersea Power Station and national exhibitions
Media coverage

Acclaim from press, broadcasters and renowned travel guidebooks.
Award-winning

Voted 3rd best store in London (out of 100 shops) by Time Out in 2019 and 2020
Creative economy

Over £5m contribution to the UK’s creative economy over six years of trading.