We Built This City

Revolutionising London souvenirs and supporting the city’s most exciting creatives at the same time.

In 2014, We Built This City launched its mission to revolutionise the London souvenir and at the same time offer creatives a much needed central London home to showcase and sell their work to local and international audiences.

The mission

From the city’s icons, skyline and landmark buildings to local quirks and eccentricities, we curate London-inspired art, gifts and souvenirs from over 250 local creatives that all tell a fresh, diverse and vibrant story of the city.

12 shops and counting…

Since our first pop-up on Carnaby Street, we’ve worked with over 600 creatives, sold over 500,000 artist-designed goods and traded on Carnaby Street for five years, as well as Regent Street, Westfield London, Camden and Battersea Power Station.

Since 2014

  • Iconic storefronts

    15 unique artist storefront murals with accompanying branded merchandise

  • Immersive experiences

    Over 50 live art events and artist pop-ups hosted in and outside store 

  • Satellite pop-ups

    From Camden and Westfield to Battersea Power Station and national exhibitions

  • Media coverage

    Acclaim from press, broadcasters and renowned travel guidebooks.

  • Award-winning

    Voted 3rd best store in London (out of 100 shops) by Time Out in 2019 and 2020

  • Creative economy

    Over £5m contribution to the UK’s creative economy over six years of trading.